The Stockdale Paradox

The Stockdale Paradox
Face the most brutal facts of your current reality.
And retain faith that you will prevail in the endgame.

This is Admiral Jim Stockdale's philosophy. He was the highest-ranking U.S. prisoner of war at the "Hanoi Hilton" in Vietnam from 1965 to 1973. As the highest-ranking officer in the prison, he had no rights or release date; he was severely tortured over 20 times and he didn't know if he'd see his wife and children again.

When asked how he survived all those years, he said, "I never lost faith in the end of the story. I never doubted not only that I would get out, but also that I would prevail in the end and turn the experience into the defining event of my life, which, in retrospect, I would not trade." He noted that soldiers who were optimistic about being out by a certain date (e.g., "I'll be out by Christmas") dropped like flies when it didn't happen. Only those who believed in the endgame kept hope - and themselves - alive.

Admiral Stockdale was a great leader who helped many of his men live through imprisonment. Accepting and analyzing all the facts, including the brutal ones, and having faith in prevailing in the endgame, even when you don't initially know how, are defining characteristics of great entrepreneurs, salespeople and athletes as well as admirals.

Are you focused on the endgame?


The Stockdale Paradox comes from the book "Good to Great" by Jim Collins. The full story is on Pages 83-87.


- TC North, Ph.D., High Performance Expert